Introducing the 'PLAY' Range. Playing improves the cognitive, physical, social, and emotional well-being of children and young people. In a world that is often filled with rules and guidelines, unstructured play provides children with the opportunity to follow their heart. They have the freedom to choose what activities they want to engage in and how they want to play. This autonomy not only boosts their self-esteem but also helps them develop decision-making skills. By allowing children to make choices during play, we are teaching them important life skills that will serve them well in the future.